In this Artwork human faces as presented as a canvas and captured through the eye of a camera in a unique exhibition that reflects ideas and visions of individual roles in every day life. They hide behide masks and assume personae for many reasons and follow established patterns of behavior that develop through their interaction with objects. In such world things get more confusing and the line between reality and delusion gets blurry.
Ayman Lotfy and Riham Sadany approach this experience from their point of view as interested observers, transforming what they feel into unusual images.
In this art work we tried to beak down the barriers between painting and photography and merge the two Medias into an artwork led to the creation of larger and more complex statement.
Both artists thought of developing their idea through mixing their tools, elements, technique and experience. The principal idea of working together on this art work took two parallel aims.
First was to compound their vision through showing how is it possible for two different artist with different backgrounds, experience and vision to present work of creative art in open-ended and associative ways, which reflect the connections and links through working in an artistically appropriate way, through this experience the structure of their art work gets stronger and more expressive not mentioning the technique.
Second aim could be clear through their hopes to Shed light on the question of
"What is the other side of faces?"
Which took the role of discussing the multiply personalities existing inside people, and the fact that a face is an image and not necessarily reflects who the person really is.
The Photographer Statement
Producer, Art designer,Photography by Ayman Lotfy
I would like to explain why I gave this nameTHE OTHER SIDE OF FACES to the book, Each one of us has a good side and a bad one, But if we talk about the soul of any one of us, I believe it is considered the good side … and here comes the question: How could we touch the soul of the others with whom we have relationship??
If I speak for myself, I will say that I have always tried to be choosy when it comes to people whom I wanted to contact and know. Unfortunately I found myself dealing with people did not match mine. Therefore, I am trying to have relationships with their souls, which are the good side of their characters.
From my point of view, I think it is always working that way and you could have a lot of relations with the other because you always go far away from what we might call the other face (The bad side) As a matter of fact, if you’re used to dealing with their soul your relationships will start from deep inside you going straight to them .. and when you will be together you will feel them, touch their souls, at this point you will never care about how they look like, whether or not they are beautiful you will see them always in the same way, no matter how presentable they are.
you will look straight to their souls, from inside not from outside, that’s why I don’t feel strange when I read the famous novel written by the French novelist Victor Hugo ‘Notre Dame de Paris’ , or the men love ugly women and vice versa .. and I feel very strange when I see men who judge women on bases of appearance because this is nonsense .. cause I can tell that we decorate our faces and bodies but we could not decorate our souls.
In a technical way, this book shows the different kinds of faces. II was given this chance, with the help of the model & painter RIHAM EL SADANY. I tried to take different shoots with different gestures of faces using two important tools, from my opinion, which is not my digital camera or the auto focus lenses but the selection of music and the lighting which is giving different masks. Those are not so great but reflecting to us different emotions.
In this book, around 150 shoots had been selected from more than 3500 shoots that had been taken through a whole year.